Four Corners and Pastry Chef Amy Arnold partnered to develop a gelato brand that packed a punch. The design direction needed to match the fun, flavorful (and sometimes boozy) menu. I worked with 4C Marketing Director Tonia Rudny to develop the name, design aesthetic and write some extra-snarky copy to further define the brand. I drew the “Sugar Junkie Girl” illustration that is featured throughout the brand materials by hand, which added the layer of edginess we were looking for.