Designing a successful logo requires that you simplify and edit down the mark to its most basic, cleanest form, while still maintaining the character that makes it unique. This balancing act makes logo design a fun challenge.
Ving is a charity that awards $1000 to members of the community who are nominated by their peers. The idea of Ving is that a small change can make a big difference in someone’s life. By simply rotating the “i” in the word mark, it reads as an exclamation point, adding energy to the mark.
Siren Sea Salt wanted a logo mark that had a vintage aesthetic, while still containing clean lines and easy legibility when printed on small labels. The mermaid imagery was a fun touch. Ultimately we delivered two finals to the client, since she loved them both.
Team Happiness, Team Negroni and The Helen David Relief Fund all work in collaboration to host bike races that raise charitable donations to support bartenders affected by breast cancer.
Green Guardian Labs provides testing for cannabis. They test to regulate potency and detect harmful pesticides and chemicals. For Green Guardian, it was important to have a logo that showed them as a modern authority who protected the health of their client’s customers.
Act Digital wanted a clean, direct logo that felt modern and had an energy of progress and forward movement.
GPS for Jewish Learning is a central hub for Jewish cultural events and education. They wanted a logo that identified them as a destination for the community to gather.
The Naughty Barracudas are a local hockey team in Michigan. Nothing too cerebral to note here… it’s a barracuda eating a hockey stick, but it was fun to draw.