Jumpshot’s brand identity was in need of an overhaul. They wanted to differentiate themselves from their competitors and reface their brand with a bold, engaging and meaningful visual set.
We developed the visual direction to exemplify Jumpshot’s market insight precision and clarity by juxtaposing blurred, unfocused imagery with the crisp, focused insights that Jumpshot provides.
We rebuilt and maintained a unique and ever-evolving responsive website, optimized for display and mobile.
We created an animation to explain Jumpshot’s Insights product. I was responsible for storyboarding the script, creating all the artwork, selecting music, directing voice over recording and working with the animator, Christopher McEvoy, to direct the animations.