Porter, one of our upscale, riverfront locations, wanted to create a fun, inviting, summery space for drinks and light eats. I developed the Punch Stand visual aesthetic to compliment the existing, high-end Porter branding, while tastefully injecting some colorful, tropical aspects inspired by the tiki-style drinks being served.
I saw an opportunity to create a new, summery, cocktail-focused logo while maintaining the original structure of the Porter logo.
As part of the rebrand, we refaced the interior with topical decor, lush greenery, new furniture, a new color scheme and graphics for the walls and glass panels.